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All General Mills Cereals To Be Labeled ‘Good’ Or ‘Excellent’ Sources Of Whole Grain

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By: Sean Moloughney

Editor, Nutraceuticals World

General Mills, Minneapolis, MN, will become the first leading food manufacturer to make all of its Big G breakfast cereals with whole grain. The entire General Mills portfolio of Big G breakfast cereals will now be either a “Good” or “Excellent” source of whole grain. This improvement includes brands such as Trix, Golden Grahams, Lucky Charms and Rice Chex. Cereals such as Cheerios, Wheaties, Total and Wheat Chex were already “Excellent” sources of whole grain and were not changed. (For more information see this month’s Functional Foods Update, which starts on page 32.)

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